5. Tapping the Community Talent
The Internet has connected millions and billions of people across the world. People are buying and selling online; they are networking with others socially and sharing their views and talents with the world.
The Internet allows people to express themselves like no other mass medium. Traditional media like radio, television, and films are limited only to a small number of individuals. However, on the Internet, everyone has the equal opportunity to showcase themselves in front of others. This gigantic community talent when tapped can become a multi-million dollar earning opportunity.
This is exactly what was done by the 3 individuals whose stories are described in this section – Angelo Sotira of DeviantArt.com, Jake Nickell of Threadless.com and Andrew Gower of Runescape.com.
